Ethnic stereotypes

Choose 3 characters of UK TV to write a brief summary regards to ethnicity

A current TV drama that regards ethnicity is the show Luther. The main character features a man of black origin called Luther who plays a detective.  He is represented as very strong-willed and authoritive. This represents black people as most are very hard workers, and some are expressed negatively as somewhat scary and intimidating, this is shown in this episode here. Another example of ethnic representation is through the episode of Coronation Street, and the Masoods family. Who own a family restaurant- The haji bhaji. They are very business-like and are extremely religious in their views and beliefs. This is shown when their son comes out homosexual and they do not approve and do not want contact with him. This is a typical overly religious attitude, which most Indian origins follow. Also, the idea that they own a restaurant and that they are very business orientated is typical Indian worth ethic as they are portrayed as very work indulged. Finally, a third example is through the Simpsons, and how groundkeeper Willy is portrayed. He is the school caretakers and has a very strong Scottish attitude, and is featured in numerous episodes drinking whiskey and wearing a kilt, this is just too overly emphasise the fact that he is Scottish, and to show a stereotypical version of Scottish culture. Also, He is featured as very aggressive and intimidating, this is what Scottish people are sometimes expressed as, therefore, they have used this stereotype to give the viewer an overall understanding of the Scottish male.

Unfinished Targeting local audiences

Targeting local audiences

It is important to target national and local audiences as; Making your game appeal to a national audience will only mean that your game will reieve higher notibility and Many games have a national audience, therfore they need to allow thier games to be country friendly, they can do this by; allowing the game to have different languages so the game user can relate to it. Also, not including anything that may be seen as innapropriate or insulting, for example; Cod includes the swastika badge, therfore, this would need to be removed for German sales as; it could be seen offensive to them and thier beliefs.
Local audiences change the products introduced to markets for example; in China, they do not allow concoles as they believe they corrupt the youthful generation. Also, in Germany, they have blocked certain content in order to protect its viewers, for example; in COD world at war: they include Nazi Zombies which include the Nazi national anthem also the Nazi badge, this has been removed from the game as it is something that can be seen as obscene and offensive against Germany through it's past events.
Game localization refers to the preparation of video games for other locales. This adaptation to the standards of other countries covers far more than simply translation of language. There are different areas, such as linguistic, clutural hardware and software, legal differences, graphics identity and music. refers to general Eastern/Western variations. 

Distributers for case study games

1. Who will be the distributers for GTA V?
Take-Two interacvtive

2. Who are the distributers for skylanders: Giants?
XPEC Entertainment

3. Who were the distributers for the original angry bird game on iphone?
Chilingo

Farmville 2

Farmville 2 will be released on september 2012. Its publisher is Zynga. It is the sequel to the original social game featured on the social networking site-Facebook. It is sais to have features of  a vibrant 3D countryside where everything comes alive and reacts to every touch. It is already ensured popularity as it is already an established IP therefore giving the audience something to compare it to.

Synergy and Symbiosis

Synergy
Synergy is the term used to describe a situation where different entities co-operate together for a final outcome. New technologies support this process; Web, DVD, downloading. Media institution exploit various platforms to sell various products related to one film, for example; Disney has certain outlets of its High school musical film like, the DVD, the CD and the game.

Symbiosis
Symbiosis is the linking up of various companies to make profits from one product. It is purely benficial for profit purposes. A license is needed if a company wants to make a franchise.

Moutain Dew

 

 

 

The picture above is a example of symbiosis. the definition of symbiosis is two companies working togeteher with the sim to makle a profit. This is shown here, as the game Halo, and the drink Moutain Dew have merged together, you can see some relevance with these two companies as the bright neon colours can relate to the game Halo as it portrays a futuristic, space age kind of image.

Top 20

1. Through looking at the list of the top 20 games, It is stated the highest ranked game is; Assasins Creed III. Its publisher is Ubisoft which is feautured throughout other ganes in the list such as; Just Dance 4 ranked 9, also, Assasins Creed III Liberation ranked 14, This may appeal more to an audience as its publisher is more established and recognised. Also, as there has been a previous assasins creed game available on Vita, it is therefore an ewstablished IP making it easier to sell in a consumer market. Furthermore, there are 3 games designed under the publishment of EA that are within the top 6, these games being; FIFA 13, Need for speed: Most wanted, also, Medal of honour: Warfighter. As these games are under EA, which is an extremelly recognised publisher, they will be more appealing to the audience as there games are under a familiar category. There is one example of a new IP-Dishonoured, its publisher being; Bethesda softworks. As this is a newly introduced game with no established franchise, it may not initially appeal to the audience, however, as it has an already established publisher, the game may appeal to the audience as the audience can get an idea of what the game may be about.

zynga

1.what business model is for Zynga
 Zynga makes its money through direct credit card payments and partner businesses.  Several Zynga games require an "Energy" characteristic to play. This means having levels that people can aim towards, and adding friends to thier game to spread the popularity of the game. This can take minutes or several hours Zynga games are linked to offers from a number of partners. Players can accept credit card offers, take surveys or buy services from Zynga's partners in order to obtain game credits, which would allow them to replenish their character's energy or receive premium currency that could be exchanged for other various virtual goods. Paypal also works with Zynga and people can also pay with Zynga through credit cards.
Zynga also sells advertising sponsorships within some games such as movie tie-ins and other brands. In February 2012, it was announced that Zynga and Hasbro had partnered to create products based on Zynga properties and brands. The products are expected to hit the market in Fall 2012. In March, 2012, Zynga announced it launched a separate social gaming platform, which will include publishing other developers to the new Zynga.com platform. Early 3rd party developers include Row Sham Bow, Inc and Mobscience. In June, 2012 Zynga started running Facebook advertisements and sponsored stories on their website. The revenue is to be split between Facebook and Zynga, as they continue their partnership. The exact percentage of this split has yet to be disclosed.