Zynga makes its money through direct credit card payments and partner businesses. Several Zynga games require an "Energy" characteristic to play. This means having levels that people can aim towards, and adding friends to thier game to spread the popularity of the game. This can take minutes or several hours Zynga games are linked to offers from a number of partners. Players can accept credit card offers, take surveys or buy services from Zynga's partners in order to obtain game credits, which would allow them to replenish their character's energy or receive premium currency that could be exchanged for other various virtual goods. Paypal also works with Zynga and people can also pay with Zynga through credit cards.
Zynga also sells advertising sponsorships within some games such as movie tie-ins and other brands. In February 2012, it was announced that Zynga and Hasbro had partnered to create products based on Zynga properties and brands. The products are expected to hit the market in Fall 2012. In March, 2012, Zynga announced it launched a separate social gaming platform, which will include publishing other developers to the new Zynga.com platform. Early 3rd party developers include Row Sham Bow, Inc and Mobscience. In June, 2012 Zynga started running Facebook advertisements and sponsored stories on their website. The revenue is to be split between Facebook and Zynga, as they continue their partnership. The exact percentage of this split has yet to be disclosed.
No comments:
Post a Comment