Synergy
Synergy is the term used to describe a situation where different entities co-operate together for a final outcome. New technologies support this process; Web, DVD, downloading. Media institution exploit various platforms to sell various products related to one film, for example; Disney has certain outlets of its High school musical film like, the DVD, the CD and the game.
Symbiosis
Symbiosis is the linking up of various companies to make profits from one product. It is purely benficial for profit purposes. A license is needed if a company wants to make a franchise.
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