Monday, 12 November 2012

Top 20

    1. Through looking at the list of the top 20 games, It is stated the highest ranked game is; Assasins Creed III. Its publisher is Ubisoft which is feautured throughout other ganes in the list such as; Just Dance 4 ranked 9, also, Assasins Creed III Liberation ranked 14, This may appeal more to an audience as its publisher is more established and recognised. Also, as there has been a previous assasins creed game available on Vita, it is therefore an ewstablished IP making it easier to sell in a consumer market. Furthermore, there are 3 games designed under the publishment of EA that are within the top 6, these games being; FIFA 13, Need for speed: Most wanted, also, Medal of honour: Warfighter. As these games are under EA, which is an extremelly recognised publisher, they will be more appealing to the audience as there games are under a familiar category. There is one example of a new IP-Dishonoured, its publisher being; Bethesda softworks. As this is a newly introduced game with no established franchise, it may not initially appeal to the audience, however, as it has an already established publisher, the game may appeal to the audience as the audience can get an idea of what the game may be about.

Monday, 5 November 2012

zynga

1.what business model is for Zynga
 Zynga makes its money through direct credit card payments and partner businesses.  Several Zynga games require an "Energy" characteristic to play. This means having levels that people can aim towards, and adding friends to thier game to spread the popularity of the game. This can take minutes or several hours Zynga games are linked to offers from a number of partners. Players can accept credit card offers, take surveys or buy services from Zynga's partners in order to obtain game credits, which would allow them to replenish their character's energy or receive premium currency that could be exchanged for other various virtual goods. Paypal also works with Zynga and people can also pay with Zynga through credit cards.
Zynga also sells advertising sponsorships within some games such as movie tie-ins and other brands. In February 2012, it was announced that Zynga and Hasbro had partnered to create products based on Zynga properties and brands. The products are expected to hit the market in Fall 2012. In March, 2012, Zynga announced it launched a separate social gaming platform, which will include publishing other developers to the new Zynga.com platform. Early 3rd party developers include Row Sham Bow, Inc and Mobscience. In June, 2012 Zynga started running Facebook advertisements and sponsored stories on their website. The revenue is to be split between Facebook and Zynga, as they continue their partnership. The exact percentage of this split has yet to be disclosed.