Monday, 17 December 2012

Ethnic stereotypes


Choose 3 characters of UK TV to write a brief summary regards to ethnicity
A current TV drama that regards ethnicity is the show Luther. The main character features a man of black origin called Luther who plays a detective.  He is represented as very strong-willed and authoritive. This represents black people as most are very hard workers, and some are expressed negatively as somewhat scary and intimidating, this is shown in this episode here. Another example of ethnic representation is through the episode of Coronation Street, and the Masoods family. Who own a family restaurant- The haji bhaji. They are very business-like and are extremely religious in their views and beliefs. This is shown when their son comes out homosexual and they do not approve and do not want contact with him. This is a typical overly religious attitude, which most Indian origins follow. Also, the idea that they own a restaurant and that they are very business orientated is typical Indian worth ethic as they are portrayed as very work indulged. Finally, a third example is through the Simpsons, and how groundkeeper Willy is portrayed. He is the school caretakers and has a very strong Scottish attitude, and is featured in numerous episodes drinking whiskey and wearing a kilt, this is just too overly emphasise the fact that he is Scottish, and to show a stereotypical version of Scottish culture. Also, He is featured as very aggressive and intimidating, this is what Scottish people are sometimes expressed as, therefore, they have used this stereotype to give the viewer an overall understanding of the Scottish male.

Unfinished Targeting local audiences



Targeting local audiences

It is important to target national and local audiences as; Making your game appeal to a national audience will only mean that your game will reieve higher notibility and Many games have a national audience, therfore they need to allow thier games to be country friendly, they can do this by; allowing the game to have different languages so the game user can relate to it. Also, not including anything that may be seen as innapropriate or insulting, for example; Cod includes the swastika badge, therfore, this would need to be removed for German sales as; it could be seen offensive to them and thier beliefs.
Local audiences change the products introduced to markets for example; in China, they do not allow concoles as they believe they corrupt the youthful generation. Also, in Germany, they have blocked certain content in order to protect its viewers, for example; in COD world at war: they include Nazi Zombies which include the Nazi national anthem also the Nazi badge, this has been removed from the game as it is something that can be seen as obscene and offensive against Germany through it's past events.
Game localization refers to the preparation of video games for other locales. This adaptation to the standards of other countries covers far more than simply translation of language. There are different areas, such as linguistic, clutural hardware and software, legal differences, graphics identity and music. refers to general Eastern/Western variations. 

Monday, 3 December 2012

Distributers for case study games

1. Who will be the distributers for GTA V?
Take-Two interacvtive

2. Who are the distributers for skylanders: Giants?
XPEC Entertainment

3. Who were the distributers for the original angry bird game on iphone?
Chilingo